Hi, I’m
Justine
and I'm passionate about helping businesses like yours thrive.
Over the past 25 years, I've worn many hats in the business world – from leading marketing teams in major retail companies to rolling up my sleeves and co-founding my own online garden retail business. Plus, I've worked with creative agencies, giving me a 360-degree view of what makes businesses tick.
Think of me as your experienced business buddy who's been there, done that, and learned all the lessons along the way. Whether you need help with:
Developing exciting new products or brands
Crafting killer marketing strategies
Managing teams and clients
Creating solid business plans
Navigating risks and challenges
I help you understand & run your business
I help you understand & run your business
I get it – running a business can feel lonely
That's why I love being a sounding board for business owners like you. Having someone to bounce ideas off and talk through challenges with can make all the difference.
What makes my approach different? I bring together my hands-on experience from working with all kinds of organisations – from big public companies to small family businesses – and combine it with my NLP coaching skills to give you practical, personalised support. I've worked in some of the most competitive markets out there, always keeping one eye on commercial success and the other on what customers really want.
Let's work together to take your business to the next level, focusing on exactly what you need, when you need it. Whether you're looking to grow, solve a specific challenge, or just need someone in your corner – I'm here to help!
How I can help
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2 hours for us to work together to transform your business, get a plan in place to…
250 euros -
Helping you solve specific challenges on an hourly basis - 100 euros p/h
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My Journey (So Far!)
I've had the privilege of working across some amazing brands and businesses, each adding to my toolkit of knowledge I now share with clients.
What does this mean for you? I've experienced the challenges of business from every angle - corporate leadership, agency work, and entrepreneurship. This means I can offer practical, been-there-done-that advice to help you navigate your business journey.
🌱 Co-founder, Doorstep Gardener (2020-2023)
Started my own garden retail business - nothing teaches you more about business than running your own!
🎨 Managing Director at etio (2019-2022)
Led agency transformation and worked with prestigious clients like The British Museum and The Design Council
🌿 Head of Marketing Communications at Wyevale Garden Centres (2014-2017)
Led marketing for 150+ garden centers, launched a new brand identity, and won industry awards for our work
✈️ Head of Brand at lastminute.com (2013)
Delivered a major TV campaign that boosted hotel sales by 16% and web traffic by 20%
🍪 Marketing Director at Millie's Cookies (2011-2012)
Breathed new life into this beloved brand, growing sales by 10% and boosting specialty products by 40%
🏪 Various Leadership Roles at Marks & Spencer (2001-2007)
Led marketing for multiple departments including home, kidswear, and womenswear. Managed budgets up to £500m and launched some groundbreaking campaigns (ask me about the 'Men in Pants' calendar!)
💄 Early Career Highlights
Developed products worldwide for The Body Shop, managed major brands at Nestlé, and even ran a golf club! Each role taught me valuable lessons about business growth, customer connection, and effective leadership.