Hi, I’m

Justine

and I'm passionate about helping you run your businesses.

I've had the privilege of working across some amazing brands and businesses, each adding to my toolkit of knowledge & experience which I now enjoy sharing with clients.

What does this mean for you? I've experienced the challenges of business from many angles, which means I can approach your business with a fresh perspective, if that’s what you need, or just offer practical, down to earth advice to help you move forward.

  • Developing new products, services or brands

  • Crafting a marketing strategy or positioning.

  • Managing teams, clients or suppliers.

  • Creating solid business plans

  • Solving a specific challenge

I help you run your business

I help you run your business

I get it – running a business can feel lonely & overwhelming.

That's why I love being a sounding board for business owners like you. Having someone to bounce ideas off or talk through challenges, can make all the difference.

What makes my approach different? I put people at the centre of what i do. I have led many teams and worked across complex organisations, managed internal stake holders, customers, clients, agencies & suppliers, for big public companies, small family businesses and start ups.. I combine my commercial experience & a passion for customers needs, a real interest in people and desire to help, to give real practical, personalised support.

Let's work together, to help you take your business to the next level,.

How I can help

  • We will establish in advance what you need help with. Then focus on that. A day in total for us to talk, problem solve, idea generate & research. plus get a plan in place. 8 hours of my time in total including the report or plan. This can be split across a few days. £500

  • An hour of my time, to chat about your business or problem.

    60 minutes for £60.

  • Supporting you and helping you move forward. Phone or zoom based calls. We can mix up business and personal, as these often overlap for the business owner.

My Journey (So Far!)

Over the past twenty five years, I've worn many hats in the business world – from leading marketing teams in major retail companies to rolling up my sleeves and co-founding an online garden retail business. Plus, I've worked in highly competitive markets and creative businesses, always keeping one eye on commercial goals and market dynamics and the other on creativity and giving customers what they really want.

🌱 Co-founder, Doorstep Gardener (2020-2023)
Started a garden retail & design business during lockdown - nothing teaches you more about business than running your own.

🎨 Managing Director at etio (2019-2022)
Led video comms agency transformation, working with prestigious clients like The British Museum and The Design Council

🌿 Head of Marketing Communications at Wyevale Garden Centres (2014-2017)
Led a total rebrand of 150+ garden centers, with a new brand identity, built a team and developed mar comms capability and effectiveness from scratch, within this private equity owned business.

✈️ Head of Brand at lastminute.com (2013)
Delivered a major TV campaign that boosted hotel sales by 16% and web traffic by 20%.

🍪 Marketing Director at Millie's Cookies (2011-2012)
Breathed new life into this beloved brand, growing sales by 10% and boosting specialty products by 40%

🏪 Various Leadership Roles at Marks & Spencer (2001-2007)
Led marketing across the business, including homewear, kids and menswear. Managed budgets up to £500m and launched many ground breaking communications campaigns (ask me about the 'Men in Pants' calendar.)

💄 Early Career FMCG Highlights
Global new product development for The Body Shop & brand management at Nestlé. Each role taught me valuable lessons in strategic marketing and how creativity & understanding your customers’ needs can drive growth.

Testimonials

Working with Justine has been an absolute pleasure. She is professional, reliable, and has her feet on the ground. In her enthusiasm for my product, i could not ask for more.

Julia Simpson, (Julia Lampard Hair)

“It all begins with an idea. Maybe you want to launch a business.”

Gypsy Westwood

Justine is straight talking and organised in her approach to business. She will help you think outside the box about what you and your customers need. And implement realistic ways to help you achieve your goals.

Debs O’Brien (L’Artelier 303)